How to start a
clipping campaign.

How do streamers pay clippers? The four ways

• A clipping campaign. You fund a budget and set a rate per 1,000 views, and any clipper who follows your rules can post. You pay only for approved clips and verified views.
• Paying a clipper directly, per clip or per month, often someone who already clips you. Simple, but one person posts far less than a campaign. The catch: Content Rewards' Organization Terms forbid hiring a clipper you found there for the same work off the platform for 6 months after your last pay per view campaign with them, or 12 after a retainer.
• An agency brings its own clippers, writes the brief with you, reviews clips and catches botted views. Content Rewards recommends one for a first campaign and offers introductions. More in clipping agencies.
• Fans, with permission. Twitch and Kick have built in clip buttons you can limit or turn off, but a clip button is not permission to repost, so publish clip rules on your channel if you welcome fan clips.

How to start a clipping campaign on Whop, step by step

Per Content Rewards' launch page and help center, checked 21 October 2026:

1. Make a Whop at whop.com/start ("I have a business"). That email is your Content Rewards login too.
2. Install the Content Rewards app in your Whop's community, let creators use it, set up your brand and link it.
3. Press New campaign and pick the model: pay per view (CPM), per post or retainer. It cannot change later.
4. Details: name, description, category, thumbnail, reference footage and links.
5. Configuration: public or application only, platforms, budget, rate, and a minimum and maximum per clip.
6. Requirements: the rules you will reject against. Anything not written here is not a valid reason to reject.
7. Fund it inside Whop. It goes live once the payment confirms, with no approval step.

After launch the model, platforms, access type and budget lock, and the budget only grows, through top ups of $100 or more.

How much does a clipping campaign cost?

• Minimum budget: $1,000 for pay per view, per post and retainer campaigns, with no maximum.
• Platform fee: 10% of each creator payout, or 8% for a verified organization, taken inside your budget as clips settle. So $1,000 pays clippers about $909.
• Payment processing: Whop's fee, added on top of the deposit and shown before you confirm.
• No subscription, setup, seat or listing fee, and nothing while a campaign is paused.
• Money back: unspent budget can be refunded on request after a review, less an administrative hold of usually 10%, up to 20%. Whop's fee is not returned.

What $1,000 buys, as arithmetic: at $1 per 1,000 views, about $909 of payouts covers up to about 909,000 paid views. Content Rewards says the real price per 1,000 views lands below your rate, because capped clips keep collecting views unpaid, and it does not promise views, a viral clip, a date or sales. Clippers' own 10% comes from their side, not your budget.

What CPM to pay clippers: what 99 campaigns did

Content Rewards' guide to pricing models says campaigns that fill sit between $0.80 and $2 per 1,000 views, $1 is most common, $1.50 to $2 fills most reliably, and below $0.50 about half never get going. Our Clip Rewards list on 21 October 2026, 99 pay per view campaigns, fits that:

• Rate: median $1. 33 campaigns paid exactly $1, 19 paid $1.50 and 15 paid $2. 79 of 99 sat between $0.80 and $2, and only 7 paid under $0.50.
• Budget: median $3,000. 27 sat at the $1,000 minimum, 36 had $5,000 or more and 22 had $10,000 or more. Bigger budgets drew more clippers: a median of 49 at $5,000 and up, against 33 under $2,000.
• Speed: Content Rewards says a campaign typically spends about 4 to 5% of its budget a week. The 25 campaigns on our list funded within the last week had already used a median of 36%, and 11 of them half or more. Campaigns that ran out had already left the list.
• Platforms: TikTok was allowed on 91 campaigns, Instagram on 83, YouTube on 65, X on 16 and Facebook on 3. 58 allowed all three of TikTok, Reels and Shorts, and 12 were TikTok only.

Pair the rate with a minimum and a cap: Content Rewards calls $2 the usual minimum and $200 the usual cap, which at $1 means 2,000 and 200,000 views.

Three real campaigns by streamers and creators

All three were on our list on 21 October 2026 and may have closed since.

• IShowSpeed x Expedia, run by the agency Reach. A brand paying for clips of the Expedia segment from his 14 October stream: $1 per 1,000 views on an $8,000 budget, $6,804 used about a week after funding, with 130 clippers.
• Lanah Cherry streamer clipping, run by Rage Clipping. The $1,000 minimum at $1, for clips of her TikTok Lives, YouTube videos and Twitch streams, on Instagram and TikTok only. $711 used about three weeks in, with 15 clippers: the minimum works, but draws a small crowd.
• 2 Bears 1 Cave, October, run by YMH Studios. A podcast studio paying $1 per 1,000 views on a $5,000 budget for clips of one episode, on TikTok and YouTube, with a link to the episode in the clipper's bio. $1,515 used about five days in, with 47 clippers.

What they share: one rate, a named source, a short platform list and at most one extra ask.

How to run a clipping campaign: the brief, disclosure, permission, rejections

Rules. Content Rewards' brief guide says to open with the work, what you provide, the rate and the cap, then write rules a stranger could check: format and length, which footage, caption handle and hashtag, audience, proof, and the one thing you always reject. Keep every rule on the campaign page: its Organization Terms say rules shared only in Discord, chats, documents or email are not enforceable against creators. And hand over footage: the guide says campaigns that fill fastest give clippers a folder to cut from.

Disclosure. When clips promote a sponsor, your merch or any product, the FTC's guide for influencers says a paid endorsement should make the relationship obvious: in the video, not only the description, with words like "ad" or "sponsored", not "sp", "spon" or "collab". Its Endorsement Guides FAQ says advertisers need reasonable programs to train and monitor the people they pay, including how to disclose. Content Rewards' FTC terms go further: every campaign post needs disclosure, and brands should say so in their requirements.

Permission. Content Rewards' Organization Terms give clippers a limited, revocable license to use the footage you provide, only for your campaign's clips, and you promise it infringes nobody's rights, so uncleared music or guests are your risk. Once you approve a clip, you may reuse it, ads included. Off the platform, put permission in writing, as in how to get permission to clip a streamer.

Rejecting fairly. A rejection needs a typed reason the clipper sees. Name the rule the clip missed, reject only on the brief, and review fast: each clip gets a review deadline, and overdue clips can pause new submissions. The bot score is a signal, not a verdict: flag bought engagement instead of guessing.

Clip your own stream first

You can also clip your own stream before anyone else does. ReelShift watches your Twitch, Kick, YouTube or TikTok LIVE stream, follows what you say, the loud stretches and, on game streams, kills and wins on screen, and puts vertical clips with word synced captions in your library within minutes, while you are still live. Say "clip that" and it saves the last 60 seconds. Post the best first, or hand them to your clipping team to work from. Agency, $199.99 a month, covers 10 channels, and Creator is $24.99 for 1. Every plan starts with a 7 day free trial: 1 channel, 5 streaming hours, card required, nothing charged today. See pricing.