● Money guidefor streamers who want to grow

How much does
Twitch pay?

Twitch pays a share of subs, Bits and ads, and the shares changed in 2026. Here is each one, with the math, and what Twitch still does not publish.

Guides · Published 2026-09-20 · Updated 2026-09-20 · 6 min read

Short answer: a Tier 1 sub costs $5.99 in the US and the standard split is 50/50, so about $3 per sub. Through the Plus Program that becomes 60/40, then 70/30. Bits pay 1 cent each. Ads pay a 55% share when you run at least 3 minutes of ads per hour. You need Affiliate or Partner to be paid at all, and the minimum payout is $50. Twitch publishes no rate per hour or per viewer.

EXAMPLE MATH

What each source pays

What viewers payWhat you keep
1 Tier 1 sub ($5.99)$5.99About $3 at 50/50
50 Tier 1 subs$299.50About $150 at 50/50
50 Tier 1 subs at 70/30$299.50About $210
1,000 BitsViewer buys Bits$10
10,000 BitsViewer buys Bits$100

Example math. Sub prices differ by country and your share is worked out on the local price, so these are US figures. Checked on twitch.tv, blog.twitch.tv and help.twitch.tv on 20 September 2026.

Subscriptions: 50/50, and how to reach 70/30

  • Prices: $5.99, $9.99 and $24.99 in the US, with local pricing elsewhere.
  • Standard split: 50/50.
  • Plus Program: earn 100 Plus Points a month for 3 months in a row and you move to 60/40. At 300 points it becomes 70/30. A Tier 1 sub is 1 point, Tier 2 is 2, Tier 3 is 6.

Bits and ads

  • Bits: you get 1 cent per Bit cheered, so 1,000 Bits is $10.
  • Ads: Affiliates and Partners who run 3 or more minutes of ads per hour get a 55% share of ad revenue. Running 3 minutes also turns off the pre-roll ad new viewers see.
  • Channel Points: viewers earn them by watching. They cost nothing and pay nothing.

You need Affiliate first

Since June 2026 the Affiliate bar is 4 hours streamed, on 4 different days, 25 followers and 3 average viewers. Twitch opened Bits, subs and Channel Points to all eligible streamers in May 2026, but you still need Affiliate or Partner to receive a payout. Two-factor authentication is required, and payouts start at $50 ($100 by wire). Full walkthrough in how to get paid on Twitch.

What Twitch does not publish

Twitch has no published rate per hour, per viewer, per 1,000 viewers or per view. Earnings come from subs, Bits, ads and sponsors, so two channels with the same viewer count can earn very differently. Any "Twitch pays $X per 1,000 viewers" chart is someone's estimate, not a Twitch figure.

More viewers is the only real lever

Every number above depends on how many people show up. Clips are how most new viewers find a channel, and they work best while you are still live. ReelShift cuts them during the stream, vertical and captioned, ready for TikTok, Shorts and Reels. See the Twitch clipper or compare platforms in Kick vs Twitch.

FAQ

Quick answers.

How much does Twitch pay per sub?

About $3 of a $5.99 Tier 1 sub at the standard 50/50 split, and more through the Plus Program at 60/40 or 70/30.

How much is 1,000 Bits worth?

$10. Twitch pays 1 cent per Bit.

How much does Twitch pay per 1,000 viewers?

Twitch publishes no such rate. Income comes from subs, Bits, ads and sponsors, so it varies channel by channel.

When does Twitch pay?

Once you are an Affiliate or Partner and your balance passes $50, or $100 for a wire transfer.

Do ads pay well on Twitch?

Affiliates and Partners get a 55% share when they run at least 3 minutes of ads per hour. The total still depends on how many people are watching.

Stop editing.
Start growing.