Kick clips come out wide, like the stream. Reels are tall. Here is how to get from one to the other, with Instagram's actual rules for size and length.
Guides · Published 2026-09-19 · Updated 2026-09-19 · 5 min read
Short answer: open the Kick clip and click Download to get an MP4. In an editor like CapCut, put it on a 9:16 vertical canvas, place your cam and the action, and add captions. Export at least 720p and 30fps, then upload it to Instagram as a Reel. Keep it under 3 minutes: Instagram does not recommend longer Reels to new audiences.
From Instagram's own pages:
Kick clips are 10 to 180 seconds, so any Kick clip already fits the 3-minute limit.
Plan on ten to twenty minutes per clip.
Any Kick clip can be downloaded, but it is still the streamer's content. Only post it if they allow it, for example through their clipping campaign. See how to make money clipping.
Every route above starts after the moment is over, one clip at a time. ReelShift works while you are live: it watches your Kick stream, cuts the best moments as they happen and hands you vertical clips with captions, ready for TikTok, Shorts and Reels. Say "clip that" on stream to save the last 60 seconds yourself. See the Kick clipper.
Every plan starts with a 7-day free trial: 1 channel and 5 streaming hours to try it on a real stream. Nothing is charged today, and we email you the day before it ends.
9:16, at least 720p and 30fps. Instagram accepts shapes from 1.91:1 to 9:16, but 9:16 fills the screen.
Up to 20 minutes, but Instagram does not recommend Reels over 3 minutes to new audiences.
Kick's help pages describe copying the clip link and downloading the MP4. They do not describe a direct share to Instagram.
Because a wide 16:9 clip was stretched to fill a tall screen. Put it on a 9:16 canvas and arrange the cam and gameplay instead.
Last updated 2026-09-19