● Kick guidefor streamers who want to grow

Kick clip to
Instagram Reels.

Kick clips come out wide, like the stream. Reels are tall. Here is how to get from one to the other, with Instagram's actual rules for size and length.

Guides · Published 2026-09-19 · Updated 2026-09-19 · 5 min read

Short answer: open the Kick clip and click Download to get an MP4. In an editor like CapCut, put it on a 9:16 vertical canvas, place your cam and the action, and add captions. Export at least 720p and 30fps, then upload it to Instagram as a Reel. Keep it under 3 minutes: Instagram does not recommend longer Reels to new audiences.

Instagram's Reels rules

From Instagram's own pages:

  • Shape: anything from 1.91:1 (wide) to 9:16 (tall). Use 9:16 so it fills the screen.
  • Quality: at least 720 pixels and 30 frames per second.
  • Length: Reels can be up to 20 minutes, but Reels over 3 minutes are not recommended to new audiences. For a stream clip, under a minute is usually plenty.

Kick clips are 10 to 180 seconds, so any Kick clip already fits the 3-minute limit.

Step by step: the manual way

  1. Make or find the clip. On Kick, click the Clip icon on the player or press C, set 10 to 180 seconds, add a title and click Publish.
  2. Download it. Open the clip and click Download. It saves as an .mp4 in the stream's wide 16:9 frame.
  3. Make it vertical. In CapCut or a similar editor, start a 9:16 project. Stack your face cam on top and the gameplay underneath, or crop to where the action is.
  4. Add captions. Most Reels are watched with the sound off. Use the editor's auto captions and fix any wrong words.
  5. Export at 1080p if you can, at least 720p, 30fps or higher.
  6. Post it as a Reel. In the caption, say who it is and where they stream on Kick.

Plan on ten to twenty minutes per clip.

Posting someone else's Kick clip?

Any Kick clip can be downloaded, but it is still the streamer's content. Only post it if they allow it, for example through their clipping campaign. See how to make money clipping.

Skip the editing: clips that are already vertical

Every route above starts after the moment is over, one clip at a time. ReelShift works while you are live: it watches your Kick stream, cuts the best moments as they happen and hands you vertical clips with captions, ready for TikTok, Shorts and Reels. Say "clip that" on stream to save the last 60 seconds yourself. See the Kick clipper.

FAQ

Quick answers.

What size should a Reel be?

9:16, at least 720p and 30fps. Instagram accepts shapes from 1.91:1 to 9:16, but 9:16 fills the screen.

How long can a Reel be?

Up to 20 minutes, but Instagram does not recommend Reels over 3 minutes to new audiences.

Can I post a Kick clip straight to Instagram from Kick?

Kick's help pages describe copying the clip link and downloading the MP4. They do not describe a direct share to Instagram.

Why does my Kick clip look zoomed in on Reels?

Because a wide 16:9 clip was stretched to fill a tall screen. Put it on a 9:16 canvas and arrange the cam and gameplay instead.

Stop editing.
Start growing.