How much does
TikTok pay?

Creator Rewards: what is published

This is TikTok's pay for normal videos, and the rules sit in the Creator Rewards Program Terms:

• 18 or older, or the age of majority where you live.
• At least 10,000 authentic followers.
• At least 100,000 authentic video views in the last 30 days.
• A personal account in good standing. Business and Organization accounts are out, as are government, politician and political party accounts.
• Videos of at least 1 minute. Anything shorter is not an eligible video.

Rewards come from "total legitimate video views and other signals reflecting the popularity of, and engagement with" those videos, with anything "artificially produced or obtained, paid or incentivized" stripped out. The European terms go further: "Rewards are calculated dynamically based on the country of the video views origin, the number of video views, video engagement and authenticity of a video view." They also warn that "not all content you post to participate in the Creator Rewards Program will collect Rewards".

Payment. Rewards are calculated the month after the views happened, then "become redeemable and paid on the 15th of each month" if the amount is at or above $50.00 USD. TikTok's Creator Academy lists the program in the United States, the United Kingdom, Germany, Japan, South Korea, France, Mexico and Brazil.

LIVE Gifts and Diamonds

On LIVE, viewers buy Coins, spend them on Gifts, and your Gifts show up as Diamonds. TikTok's virtual items policy is clear about who owns that ladder:

• "Diamonds are a measurement of the popularity of the relevant User Content. Diamonds are based on the Gifts a Content Provider receives, at a rate of conversion to be determined by us from time to time in its absolute and sole discretion."
• TikTok has "the absolute right to manage, regulate, control, modify and/or eliminate such Diamonds as it sees fit in its sole discretion", and can stop the Diamond incentive at any time.
• "Coins cannot be exchanged for cash", and Gifts cannot be turned back into Coins or cash, or refunded.

Cashing out has published limits. TikTok's Diamond Reward Payment limits and fees page says the daily maximum is the equivalent of $1,000 in your local currency, a bank transfer costs $2.90 and PayPal costs 1.5% plus $0.10. You must be 18 to send or receive Gifts, and 19 in South Korea. The whole LIVE side, step by step: how to make money on TikTok LIVE.

LIVE Subscription: one real split

Subscriptions are the one place TikTok publishes a percentage. Its Subscription Service Agreement says your share is the net proceeds, after app store processing fees and taxes, "less the service fee as charged by us, the rate of which is 50% of the Net Proceeds". The same agreement says "TikTok determines, in its sole discretion, prices and/or permissible pricing ranges", so the price is not yours to set either. Payouts run monthly, and balances under the minimum threshold are transferred every six months instead.

TikTok's newsroom says LIVE Subscription needs you to be 18 with at least 1,000 followers. The wider Subscription feature needs 18 or older, an account in good standing, and either 10,000 followers with 100,000 video views in the past calendar month or the LIVE eligibility requirements. Subscribers get badges, stickers and subscriber only LIVEs and videos.

What TikTok does not publish

• Any rate per view. No cents per view, no dollars per 1,000 views, no dollars per million.
• The dollar value of a Diamond. The conversion is TikTok's to set "from time to time in its absolute and sole discretion".
• The cut TikTok takes from Gifts. The 50% figure covers subscriptions only. For Gifts, no share is published anywhere.
• A per country table. The terms say rewards depend on where the views came from, then stop.

So treat any "TikTok pays $X per 1,000 views" figure as what it is: somebody's own dashboard, averaged and repeated. It is an estimate, not TikTok's number, and TikTok can cap rewards or change the Diamond rate whenever it likes. YouTube is more open about its splits and just as quiet about rates: how much YouTube pays.

Where the views come from

Every number here is a share of something you have to earn first, and Creator Rewards wants 100,000 views in 30 days before it pays a cent. Clips from live streams are how most streamers get there. ReelShift watches your stream on Twitch, Kick, YouTube or TikTok LIVE and gives you vertical clips with captions burned in within minutes, then posts them to TikTok once you approve. Watch the length: Creator Rewards only counts videos of at least a minute, and the clip editor lets you check first. More in the TikTok LIVE clipper.